Why Not?
A primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Illustrated with examples from every aspect of life, this book offers techniques which help you take the things we all see, every day, and think about them in a new way.The wake-up call service started out as a bare-bones product, but over time, different features were added: horoscopes, ... Whata#39;s more, you could record your own message to be played back to you at a later time, or you could send it via e- mail and have the ... customers had tried the service and 250, 000 were regular users.
| Title | : | Why Not? |
| Author | : | Barry Nalebuff, Ian Ayres |
| Publisher | : | Harvard Business Press - 2006 |
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