Strategic Marketing For Health Care Organizations

Strategic Marketing For Health Care Organizations

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This system (copyrighted bythe American Medical Association) listsprocedures, usuallywith a fivedigit code. For example, a routine office visit is99213, a chest Xray (front and side views) is71020, andtotalhip replacementis 27130. This coding ... durable equipment and disposable medical supplies)as well as proceduresand professional services(such as dentistry and temporary medical service codes).

Title:Strategic Marketing For Health Care Organizations
Author: Philip Kotler, Joel Shalowitz, Robert J. Stevens
Publisher:John Wiley & Sons - 2011-01-19

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