Product Juggernauts
Looks at seven companies--Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba--that have redefined existing markets and achieved domination by focusing on product creationHow Companies Mobilize to Generate a Stream of Market Winners Jean Philippe Deschamps, P. Ranganath Nayak. extreme ... A light-weight, aluminum body would ensure an acceptably low weight/power ratio with a normal engine, thus delivering high acceleration performance. Limiting ... engine. Convincing management was not easy, but the concept had a lot of appeal to Hondaa#39;s senior managers.
| Title | : | Product Juggernauts |
| Author | : | Jean Philippe Deschamps, P. Ranganath Nayak |
| Publisher | : | Harvard Business Press - 1995 |
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