Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

4.11 - 1251 ratings - Source



This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.The two sides of the equation of a target market nichea€”the customer and the use a€”exist because the entrepreneur ... In an earlier book, we described how Honda thinks about use cases in designing its new cars.4 Driving to work is a use caseanbsp;...


Title:Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures
Author: Marc H. Meyer, Frederick G. Crane
Publisher:SAGE - 2010-12-07
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA