Encyclopedia of Consumer Brands: Durable goods

Encyclopedia of Consumer Brands: Durable goods

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Looks at the history, evolution, and market status of more than six hundred brand name products.guarantees, and ownera#39;s manual, take a Polaroid picture of the customer, and do a follow-up call to gather information about customer ... After being the most satisfying car to own from 1987 through 1990, Acura dropped to the fourth position in 1991 and 1992 and plummeted to eighth in the 1993 rating. ... To broaden sales, Acura developed a model between the Integra and the Legend called the Vigor.


Title:Encyclopedia of Consumer Brands: Durable goods
Author: Janice Jorgensen
Publisher:St James Press - 1994
ISBN-13:

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