Contemporary Selling

Contemporary Selling

4.11 - 1251 ratings - Source

Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshalla€™s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: a€˜Expert Advicea€™ chapter openers showing how each chaptera€™s sales concepts are applied in the real world In-chapter a€˜Ethical Dilemmasa€™ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at .... American Food Processors 352a€“4; BestValue Computers 71a€“2; Bright Colors Paints 187a€“8; Creekside Outdoor Gear ... 383 Nielsen 247 Nike 67a€“8, 87, 359 9/ 11 attacks 20 Nissan 46 no-excuses approach 222 nonfinancial incentives 328, anbsp;...

Title:Contemporary Selling
Author: Mark W. Johnston, Greg W. Marshall
Publisher:Routledge - 2013-08-15

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA